Smoking is one of the deadliest addictions today. Millions of people die because of the nasty and dangerous habit each year. Some countries struggle with higher percentages of smokers among their citizens, and numerous programs have been offered around the world aimed at tackling this huge issue. There are programs which offer money to people who stop smoking.
There are also round tables and seminars which strive towards allowing people to make informed decisions. Without a doubt smoking is bad on countless levels, and governments know it. Luckily there are studies dedicated to finding the best possible ways to make people stop inhaling tobacco smoke. One of them found that the best way to persuade people to do this is to bribe them. The study was published in the New England Journal of Medicine and it reveals that it is far more effective to convince people they are going to lose money if they don't stop than offering them cash if they prove to be successful.
Around 2,000 people were participating in the study, with some of them depositing their money which they would lose if they continued to smoke. This method, compared to people winning money if they kicked the habit, proved to have more impact. “It leveraged people’s natural aversion to losing money,” lead author Dr. Scott Halpern of the Perelman School of Medicine at the University of Pennsylvania said. The research revealed that depositing money was twice as effective as receiving cash rewards. However, far opted for the deposit method.
Photo attribution: Magnus Fröderberg